The average adult is inundated with hundreds of brand logos every single day. These logos come in all shapes, sizes, and colors, with each one sending its own unique message.
With so many messages out there, it’s harder than ever to break through and capture an audience’s attention. Yet that’s exactly what your business logo must do. It has to tell potential customers who you are and convince them that they need your products or services.
Designing an effective logo is as much a science as it is an art; it takes the perfect balance of design elements to create a symbol that reflects your brand and meets your customer’s needs. Unfortunately, most business owners and even designers act more like mad scientists, mixing a little of this and a little of that and hoping it miraculously becomes a logo.
Instead of wasting time on this trial-and-error method, there are plenty of ways to plan the perfect logo and hone your design concept quickly and efficiently. This logo design recipe is a great example. It’s chockfull of advice on overarching concepts like the importance of a simple logo and finer details like why you should use shape psychology.
Read on to learn which secret ingredients will concoct the best logo—and which ones you don’t really need.
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