Slogans are used by almost all big and small businesses and organizations as a catalyst to increase their sales and market value to the casual consumer. The typical slogan consists of about four or five words, small enough to be etched in the memory of the reader for a long time but powerful enough to have the general public thinking about its meaning and how it relates to what it is the company does. A slogan is by no means a must-have for a company and some of the biggest companies are operate without a slogan. All it does is add a bit of flavor to the operation of the company that the customer finds quite pleasing.
YouTube, which is owned by Google Co., one of the most famous companies of the world, recently ditched its slogan “Broadcast Yourself” for unknown reason and it has had no effect on its value toward the viewers. This could be partly because the company has already become a giant the digital world.
There are a few things that should be remembered if you are planning to come up with a great slogan for your business, whether it is big or small. First of all, it is a good idea to include the name of your company within the slogan. This will help the readers remember what they are looking for when the time comes.
Use simple and easily understandable words because the use of big words will just defeat the purpose of the slogan as the reader will neither remember it nor bother to look up the words in the dictionary. If there is a lot of competition in your particular line of business, then your creative and original slogan could be the deciding factor to set your company apart from the others.